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Wal-Mart Wine

Wal-Mart announced on January 3, 2006, that it will begin offering
customers a new discount item - WALMART's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California, to produce the spirits at an affordable price, in the $1- $3

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of
Arkansas, Bentonville.
She said: "But the right name is important." Customer surveys were
conducted to determine the most attractive name for the Wal-Mart wine
brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
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