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Cypress, Calif. - November 15, 2011 - Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, has partnered with the Rocky Mountain Elk Foundation (RMEF) to help support its mission of ensuring the future of elk, other wildlife and their habitat.

Through the partnership, Yamaha becomes the exclusive sponsor for the RMEF's "Ride Right" program that delivers safe, responsible outdoors recommendations through BUGLE magazine, the foundation's official publication.

"Yamaha is proud to partner with the Rocky Mountain Elk Foundation and their efforts to communicate safe, responsible messages to sportsmen," said Steve Nessl, marketing manager for Yamaha's ATV/SxS group. "Yamaha is the leading ATV manufacturer involved in the outdoors industry, and the Ride Right campaign perfectly aligns with our goals of fostering responsible public messages and ensuring lasting access to our public lands."

Yamaha will also join the RMEF Great Elk Tour and give away a Grizzly 700 FI EPS ATV in Realtree AP HD camo (MSPR: $9,499) to support RMEF membership and fundraising campaigns.

"Anyone can enter to win the ATV at any of our 2012 Great Elk Tour stops at sports and outdoor shows around the country," said Steve Decker, vice president of marketing for RMEF. "Information about the tour is at www.greatelktour.org. We thank Yamaha for giving RMEF supporters an opportunity to win a great prize, and for supporting conservation."

Yamaha, through its relationships with organizations such as RMEF, Ducks Unlimited, Safari Club International, Buckmasters, NWTF and NHF Day, among others, is a continued supporter of conservation efforts for outdoor recreational enthusiasts. Not only does Yamaha support critical outdoors conservation programs, but it also runs its own program - the Yamaha OHV Access Initiative - which has GRANTed nearly $2 million toward supporting safe, responsible riding and open,...

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